THE STRATEGIC BLOODHOUND
ILLUMINATING YOUR UNSEEN ALPHA
You want to dominate your industry. You seek unvarnished transparency and true diagnostics to unlock vast, unseen value. You're not just playing the game—you're here to outmanoeuvre competitors and deliver true alpha. I provide the tools and the courage to see what others do not.
I'VE GOT SOME TOOLS
Here you will find the proprietary tools and perspectives that empower leaders to see and capture unseen alpha. This is your first step to moving beyond the Streetlight Effect.
The Alpha Key™ Reports & Workshops
The Alpha Key™ is a surgical, deep-dive diagnostic report that illuminates what conventional due diligence misses. Each encrypted report contains the precise, step-by-step blueprint to unlock a specific, multi-million euro opportunity for a given asset, secured by a contractual 10X ROI Guarantee.
Book
Who Moved My Customers?
An Organisational Parable on Seeing Beyond the Surface and Unlocking True Value
My book distils a decade of hard-won principles into an accessible parable, and client stories. It is the foundational text for learning to question assumptions and cultivate genuine, sustainable growth.
Purchase the Limited Signed First-Edition Hardcopy.
"It’s a very timely theme and I can see it resonating widely."
—Ludovic, author of Private Equity Laid Bare, and professor University of Oxford Saïd Business School
"An excellent piece of work. It helped me overcome a milestone of my own!"
—Robert, founder, Human Sun Light
"Truly powerful work. Engaging and actionable, it puts words and structure to what I’ve intuitively practiced for years."
—Ben, founder, mijndrukker.nl
"The case studies are by far the best part of the book – compelling, narrated short stories seamlessly extending the parable."
—Pol, chief technology officer, Travel Booking Site
BEGIN YOUR JOURNEY BEYOND THE STREETLIGHT
I work with and teach leaders, executives, and private equity professionals to unlock true alpha by illuminating hidden forces and generating verifiable results. The best way to trigger transformative change is to dare to see what others don't.
MY JOURNEY TO VERIFIABLE TRUTH
My career has been defined by a singular, relentless question: Why? Why, in an era of abundant information, do so many businesses falter by overlooking the hidden factors that dictate their success?
My quest for answers transformed from observation into a relentless pursuit of verifiable truth. This pursuit forged the Strategic Bloodhound within me, dedicated to uncovering the immense, unseen value hidden between perception and reality. This led to The SØRENSEN Framework and the powerful Organisational CT Scan—a diagnostic methodology designed to make a customer's invisible "gut feeling" visible and quantifiable.
This breakthrough has been instrumental in illuminating unseen pathways to over €30 billion in validated client value creation since 2015. My life's work is to provide the tools for you to find alpha where others don't, and in doing so, unlock the true alpha hidden within your own organisation.
In my book, Who Moved My Customers?, I distil these hard-won principles into an accessible parable.
Trusted by Leaders
“Morten is fantastic to work with, has true subject matter expertise in customer analytics consulting, is very empathetic and a team player, but most importantly, he is amazingly passionate for the results for his client.”