Morten J. Sørensen
“Virtually anything that has an effect can be observed, and its impact understood, even if not with old rulers.”
ILLUMINATING Missed ALPHA
You don't need more data. You need new eyes.
Most organisations are drowning in "relative" metrics while missing the "absolute" reality. You seek unvarnished transparency to unlock the vast, unseen Enterprise Value hidden in your blind spots. For more than a decade, I've provided the instruments—the new rulers—to see, measure, and capitalise on the truths that others miss.
The Diagnostic Instruments
Illuminating the path beyond the Streetlight Effect.
The Book
My book, Who Moved My Customers?, distils over a decade of hard-won principles into an accessible parable. It provides the foundational framework to deliver verifiable returns through operational skill, rather than relying solely on market luck.
Inside, you will discover:
The "Streetlight Effect": Why your most trusted deal metrics might be blinding you to your biggest operational risks.
The Organisational CT Scan: A framework for seeing the true health of a portfolio company—before, during, and after acquisition.
Quantifying the Customer Reality: How to measure the gap between the story a company sells and the reality its customers live. This is your missed alpha.
Actionable Case Studies: How a one-word change added €1.5B in top-line revenue, and a hidden keystroke was leaking €156M a year.
The Root Cause Contagion: Small-World Network Effect
The Shadow vs. The Object
We are trained to look for earthquakes to explain the disaster. We miss the breadcrumbs. We see a "successful" €0.02 cost-saving program, but miss the €1.7 billion shadow of loss it casts. This is Inattentional Blindness. This is the anatomy of a "Root Cause Contagion"—and the proof that your smallest broken promise can shatter your largest financial metric. [Read the Case Study]
The Alpha Key™ Report:
The Blueprint for Absolute Reality
This is not a consulting deck. It is a forensic diagnostic instrument. The Alpha Key™ Report delivers a precise, actionable blueprint to unlock specific, multi-million-euro increases in Enterprise Value. It moves beyond correlation to prove causation, secured by a contractual 10X ROI Guarantee.
Book
Who Moved My Customers?
An Organisational Parable on Seeing Beyond the Surface and Unlocking True Value
"It’s a very timely theme and I can see it resonating widely."
—Ludovic, author of Private Equity Laid Bare, and professor University of Oxford Saïd Business School
"An excellent piece of work. It helped me overcome a milestone of my own!"
—Robert, founder, Human Sun Light
"Truly powerful work. Engaging and actionable, it puts words and structure to what I’ve intuitively practiced for years."
—Ben, founder, mijndrukker.nl
"The case studies are by far the best part of the book – compelling, narrated short stories seamlessly extending the parable."
—Pol, chief technology officer, Travel Booking Site
THE JOURNEY BEYOND THE STREETLIGHT
The journey begins by recognising that your most trusted metrics are often blinding you to your biggest risks. I provide the framework—the Organisational CT Scan—to see a company's true health and quantify the Customer Reality. We measure the gap between the story a company sells and the reality its customers live, transforming an intangible risk into your most verifiable source of missed alpha.
MY JOURNEY TO VERIFIABLE TRUTH
My journey, personal and professional, has been defined by a singular, relentless question: Why? Why, in an era of abundant information and talent, do so many businesses falter by overlooking the critical, often hidden, factors that dictate their success or failure?
My quest for answers transformed from observation into a relentless pursuit of verifiable truth. This pursuit forged the Strategic Bloodhound within me, dedicated to uncovering the immense, unseen value hidden in the complex grey area between perception and reality.
For over a decade, I've consistently exposed a profound and measurable disconnect: the gap between perceived performance and the hidden truths that truly shape an organisation's destiny. This is the unseen value and true operational health I illuminate within organisations and assets.
This drive led to The SØRENSEN Framework, a diagnostic methodology (including the powerful Organisational CT Scan) designed to make customers' invisible emotional gut feelings visible. It's this quantification of the unseen that reveals the most fundamental driver of incredible value creation. This breakthrough has been instrumental in illuminating unseen pathways to over €30 billion in validated client value creation since 2015.
In my book, Who Moved My Customers?, I distil these hard-won principles into an accessible parable. It empowers you—the leader, the investor, the innovator—to break free from the trap of the Streetlight Effect (focusing only on obvious visible metrics) and instead cultivate genuine, sustainable growth. My life's work is to provide the tools for you to find the courage to look where others don't, and in doing so, unlock the true alpha within your own organisation.
Trusted by Leaders
“Morten is fantastic to work with, has true subject matter expertise in customer analytics consulting, is very empathetic and a team player, but most importantly, he is amazingly passionate for the results for his client.”